by cfm_admin | Feb 25, 2025 | Articles & Updates
Neville Dunn, Managing Director The days of merchandisers relying on gut instinct and manual forecasting are behind us. Today, AI and big data are transforming how fast-moving consumer goods (FMCG) brands operate, creating exciting new opportunities for growth....
by cfm_admin | Feb 13, 2025 | Case Studies
Case Study: The aQuellé Display Initiative Sparkling Creativity and Results Overview The aQuellé Display Competition was a nationwide initiative designed to amplify brand visibility for the aQuellé Flavoured Sparkling Water Range. This innovative campaign brought...
by cfm_admin | Feb 11, 2025 | Case Studies
Case Study: Accelerating PMI Brand Visibility Overview Philip Morris International (PMI) engaged Meridian to execute a nationwide POSM campaign to boost brand visibility and drive consumer engagement. This campaign required rapid deployment of six POSM elements across...
by cfm_admin | Feb 11, 2025 | Case Studies
Case Study : Nutritech Bafana Bafana Overview On 6th September, Nutritech’s Endurade hydration range took the spotlight at the high-profile Bafana Bafana vs Uganda football match at the iconic Orlando Stadium. This flagship activation was more than just a marketing...
by cfm_admin | Feb 11, 2025 | Case Studies
Case Study : Pampers Anti-Rash Shield Campaign Overview Pampers’ launch of its Anti-Rash Shield range represented a significant step in its mission to provide superior care for infants. The campaign needed to do more than showcase a new product; it had to communicate...
