Dawie Du Toit
Managing Director
Specialised Retail Execution · South Africa
Smart in-store execution that directly drives your retail revenue.
Sales, merchandising, activations and AI-powered field intelligence. One partner, accountable for how your brand performs at the shelf, nationwide and in real time.
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Years of retail execution experience
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People powering brands nationally
Level 1
B-BBEE contributor
Diamond Arrow
PMR.africa Award Winner
Live Field Intelligence
2,000+ on-shelf corrections in week one
National share of shelf tracked daily
5,000+ people in-field nationwide
Trusted by 100+ South African brands
Real-time reporting from every store visit
Shelf health & compliance monitored live
Trusted by 100+ South African brands - from FMCG leaders to fast-growing challengers
What We Do
Tactical execution that moves faster, sells faster, wins smarter.
Five integrated capabilities, run by one accountable team. All of it focused on the shelf.
See How We Work →Dedicated sales teams that move quickly and account for every visit. That is what grows revenue.
Our merchandising teams work at retail pace, keeping stock on shelf and planograms honest.
Our teams meet shoppers at the moment of decision and turn a first look into a reason to come back.
Live performance tracking and predictive insight, so you can see how execution is improving and why.
See what is happening on shelf while you can still act on it. Returns and recalls handled quickly, with minimal disruption to the store.
Field Intelligence
Technology that turns store activity into action.
Retail execution only works when teams can see what is happening on the ground. Meridian's reporting tools show the gaps as they appear, so decisions get made in hours rather than weeks.
Field Intelligence Reporting
Field Reporting 87.4%
33.3%
National Share of Shelf
KPI metric · Planogram compliance tracked per store, per visit
- Real-time field reporting
- Shelf health and compliance tracking
- Stock availability and movement insights
- Asset tracking
- Image recognition technology
- Sales intelligence and operational reporting
Proof, Not Promises
Results you can measure.
Every claim on this page is one we can show you in the data. Meridian's work is built around outcomes you can measure: shelf corrections, improved availability, wider visibility, brand growth.
Partner Voices
What our partners say.
We value Meridian's dedication, collaboration and commitment to strengthen and elevate our brand every day.
Their extensive national footprint, strong operational capabilities, and commitment to execution excellence have helped drive consistent in store availability, improved compliance, and faster implementation of key initiatives.
Since partnering with Meridian in 2025, their top notch service and 'can do' attitude have made a massive difference for our business. After a stellar start to the new year, we have total confidence that this partnership will continue to drive our success.
Meridian's biggest competitive advantage is its ability to combine experienced sales and merchandising teams with AI enabled retail intelligence, giving clients faster insights, greater visibility, improved compliance, and stronger in store execution outcomes.
Meridian operates as an extension of our own team rather than a third party service provider. Communication is proactive, transparent, and solutions driven. Their attention to detail, in store discipline, and focus on availability and visibility have materially strengthened Alpen's shelf presence.
What truly distinguishes Meridian Group is the calibre of their people. Their team works seamlessly alongside ours with professionalism, integrity, and a genuine commitment to delivering results. They consistently demonstrate a collaborative approach and a willingness to go the extra mile.
Why Meridian
What makes Meridian different.
Having people in store is the easy part. What separates Meridian is who those people are, and the systems and reporting standing behind every visit, at national scale.
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Execution at the speed of retail, with integrity
Analysis is only worth something if someone acts on it. We do both, and we show our working.
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AI that delivers immediate, measurable results
Our execution engine surfaces the insight and then acts on it in store, the same day.
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More than merchandising - we build brands
We stock shelves, and we build the moments that make a shopper choose you again.
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Tactical. Agile. Committed.
Emergency rollout or national activation, we treat your brand as our own.
Leadership
Meet the people behind the performance.
Large-scale retail mandates need someone visibly accountable. Meridian's leadership team brings deep operational experience and category knowledge to every client partnership.
Karen Hammond
Group Head of People
Jaco Jooste
National Head of Dedicated Solutions
Louis Jansen Van Rensburg
National Head of Syndicated Solutions
Victor Botha
General Manager Coastal Region
Ferdie Senekal
General Manager Inland
Jan Verster
General Manager - Free State, Northwest & Northern Cape
Speed wins. Trust matters. Let's get moving.
Need execution that starts now, from a partner who shows you the data? Let's talk.
Request an Execution Audit →
From the Field