Speed to Market: 59% Shelf Availability in 7 Days

The Challenge

When Aspen Pharma prepared to launch Triparc, the first week on shelf would set the tone for the entire product lifecycle. New launches are won or lost in this window. Every day a product sits off-shelf in a ranged store is a day of lost sales, lost visibility, and lost momentum against competitors. Aspen Pharma needed a field execution partner capable of converting a national launch plan into on-shelf reality, fast, and needed hard evidence that it was happening store by store, day by day.

The Meridian Approach: Nexus Activate

Meridian ran the Triparc launch through Nexus Activate, our system for planning, deploying, and tracking field execution in real time. Nexus Activate gave the launch team a single, live view of on-shelf availability (OSA) across every ranged store, updated daily rather than at the end of a reporting cycle.

That data directly shaped the strategy. Field teams targeted high-priority stores and gaps immediately, while call cycles were structured to maximise shelf presence right at launch. Any store slipping behind was flagged early and back on track before impacting the national numbers. Rather than a one-off push, it created a disciplined, daily execution rhythm throughout launch week.

Execution in Numbers

OSA measured against ranged stores, tracked daily from launch:

Date	% OSA (Ranged Stores)	Progress
11-Nov	0%
12-Nov	12%
13-Nov	23%
14-Nov	30%
15-Nov	33%
16-Nov	33%
17-Nov	33%
18-Nov	34%
19-Nov	59%

OSA held in the low-to-mid 30s through the middle of the week as field teams worked through harder-to-reach outlets, then broke sharply upward in the closing days as the remaining store base was activated, closing the week at 59%.

The Result

From a standing start, Triparc reached 59% on-shelf availability across ranged stores within a single week of launch, a result Aspen Pharma itself flagged internally as outstanding.

Why It Matters

Speed to shelf is speed to sale. By pairing Nexus Activate's daily execution visibility with disciplined field operations, Meridian compressed the gap between launch plan and launch reality. This gave Aspen Pharma a Triparc launch that was on the shelf and selling, faster than a conventional rollout normally allows.

This is the model Meridian brings to every launch: real-time visibility, targeted execution, and measurable results delivered daily rather than after the fact.