by cfm_admin | Sep 4, 2025 | Articles & Updates
By Rob Hind In an increasingly competitive market, many FMCG brands may find themselves wondering why their current operational focus is no longer effective. This is where the role of merchandising partners is becoming more important. With consumer expectations higher...
by cfm_admin | Sep 4, 2025 | Articles & Updates
By Mike Lambert Data analytics has become a game-changer for FMCG brands looking to optimise their merchandising strategies. By analysing patterns, brands can make informed decisions and refine their offerings to align with customer needs. But there are a few...
by cfm_admin | Aug 5, 2025 | Articles & Updates
Why Shelf Audits are Essential for FMCG Success By Dawie du Toit In the fast-paced world of FMCG, ensuring your products stand out on crowded shelves is crucial to success. With so many brands competing for attention, it’s easy for even the best products to get...
by cfm_admin | Aug 5, 2025 | Articles & Updates
How Data-Driven Decisions Can Change the Merchandising Game by Neville Dunn As the retail industry continues to evolve, guesswork is no longer good enough. What was once driven by instinct and experience is being transformed by data. From knowing which products to...
by cfm_admin | Jun 20, 2025 | Articles & Updates
Merchandising Mistakes That Cost Brands Millions (and How to Avoid Them) Jithan Bridgmohan In retail, execution is everything. But a great marketing campaign can only go so far if the in-store strategy doesn’t follow through. Yet, many brands still underestimate how...
