How Meridian Set a New Industry Benchmark for TriParc

Aspen Pharmacare’s TriParc brand recently faced significant challenges in launching new products quickly and ensuring a consistent in-store presence

They approached the Meridian team to turn these obstacles into a competitive advantage and, together, we redefined the launch process and set a new benchmark for success.

Let’s take a look at how we helped TriParc power forward with heart.

Campaign Objectives

TriParc’s launch faced multiple challenges that negatively affected its in-store impact.

Visibility was essential, but previous launches had struggled with inconsistent execution and fragmented reporting that led to missed sales opportunities.

Our object was clear and urgent:

• Overcome the slow speed-to-market that delays sales momentum.
• Ensure in-store visibility.
• Eliminate inconsistent execution and on-shelf gaps.
• Establish real-time accountability.
• Cut through execution fatigue.

Aspen Pharmacare needed a partner to help them set new benchmarks and deliver measurable results.

Execution Strategy

Meridian developed a multi-layered strategy designed for quick, controlled, and high-impact execution, turning a standard roll-out into a high-speed activation.

Our approach combined data intelligence, field agility, and collaborative planning

• Integrated data and reporting: We launched Power BI reports built specifically for Aspen. This was integrated with Parallel Dots (Project Razor Blade), a new field audit technology that captured data from an average of 200 stores daily. This system provided a real-time, updated dashboard of shelf presence, POSM compliance, and distribution status. 
• Priority store targeting: Using this live data, resources were focused on high-volume, high-impact stores first to build a strong sales foundation and accelerate early momentum. 
• Collaborative planning: Daily alignment calls between the client, Meridian, and field teams helped remove communication barriers by sharing insights and solutions. 
• Agile field force development: Regional teams were trained to resolve stock and listing issues on the spot, reducing head-office lag and ensuring rapid problem-solving. 
• POSM activation excellence: Teams deployed impactful point-of-sale materials to secure immediate visibility, drive shopper engagement, and establish a strong shelf presence against competitors.

Key Results

The TriParc launch delivered immediate commercial value, validating Meridian’s data-driven approach.

• 102% national distribution achieved in just 14 days.
• Outperformed the industry standard (95% in six weeks) by over four weeks.
• Enhanced brand visibility through consistent shelf excellence and strong POSM execution.
• Improved retailer confidence in the brand with flawless in-store compliance.

Why This Campaign Was Successful

Several key factors drove the campaign’s success:

• Data-led decision-making: The integration of Power BI and Parallel Dots provided a clear picture, helping our teams make smarter decisions. 
• Real-time feedback loop: Daily audits feed data directly to the dashboard, allowing us to spot and fix problems quickly and more efficiently. 
• Operational agility: Training and trusting the teams on the ground to make decisions sped up operations.
• Collaborative partnership: Daily, transparent communication between Meridian and Aspen ensured all teams were aligned and focused on the same goal.

Key Takeaways

• With the right data, tools, and team alignment, industry benchmarks can be fundamentally reset.
• Moving from fragmented feedback to live dashboards creates accountability, precision, and speed.
• Trusting on-the-ground teams to make decisions is faster and more effective than a top-down command structure.
• Entering a dominated category requires flawless, data-driven execution to capture immediate market share.

Conclusion

The Aspen Pharmacare TriParc launch demonstrated that even in a competitive, fast-paced market, speed and precision can be achieved simultaneously.

This activation successfully challenged a long-standing market leader by ensuring the new brand was visible and available from day one.

Together, we set a new best-in-class standard for the industry. For Meridian, this was a showcase of our purpose to be a merchandising partner where brands truly thrive.

Want to set a new benchmark for your next launch? Let’s create something incredible together!