by cfm_admin | May 7, 2025 | Articles & Updates
By Mike Lambert Consumers are doing more than just buying products, they are also buying into what a brand stands for. That’s why brands that lead with purpose, value, and impact are set to outperform the ones that don’t, not just in consumer loyalty but in long-term...
by cfm_admin | May 7, 2025 | Articles & Updates
Rob Hind Seasonal promotions are one of the most effective ways to drive sales, but only when backed by strategy, insight and great in-store execution. In this article, I dive into what makes seasonal campaigns work and how Meridian helps brands become contending...
by cfm_admin | Apr 8, 2025 | Articles & Updates
Jaco Jooste, National Client Service Manager From shelf placement to packaging design, merchandising plays a key role in shaping customer perception. That’s why big brands continue to dominate the retail space, making it difficult for private-label products to break...
by cfm_admin | Apr 8, 2025 | Articles & Updates
Neville Dunn, Managing Director In the fast-moving consumer goods (FMCG) industry, simply having a good product isn’t always enough and merchandisers are always looking for ways to stay ahead. One way to gain this competitive edge is by building trust with your...
by cfm_admin | Mar 13, 2025 | Articles & Updates
The retail industry is transforming at an unprecedented pace. Consumer expectations are higher than ever, with shoppers demanding convenience, speed, and personalised experiences. At the same time, technology is revolutionising merchandising, giving brands and...
